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Friday, October 9, 2026
Digital Pulse

Sam Fender contributes £25,000 cash award to grassroots music venues

Sam Fender receiving Mercury Prize in the North East
The musician was awarded the honor recently in Newcastle

The star has donated the complete sum of his twenty-five thousand pound honor prize money to the MVT, which works to preserve the UK's grassroots concert spaces.

He was awarded the prize on mid-October as his latest record People Watching was declared the outstanding release of the previous year.

Fender has opted to hand the money over to the MVT, in recognition of the vital role small stages played in his early career.

"I personally wouldn't be doing my current career if it hadn't been for all the performances I performed around the North East, and beyond, when I was beginning," stated Fender. "These spaces are renowned, but they are in difficulty."

Beginning in 2023, over 150 of these locations have permanently closed – approximately 16% of the whole industry in the UK.

In the last year, well-known musicians such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its efforts to help venues survive, by applying a small levy to their ticket costs, which benefits local stages.

He also took part, generating in excess of £100,000 on his live tour to help 38 grassroots venues across Britain.

The donation supported locations that were confronting possible closure due to difficulties caused by water damage, fires and bereavements, as well as permit problems, court cases and noise complaints.

Additional spaces obtained financial assistance in upgrading infrastructure and technical equipment that positively impacted musicians and concertgoers.

"The idea that funds from performances in major spaces supports the independent spots, where it begins for performers like me, is just logical," the star has stated.

Pulp members performing
The group are one example who donated their award funds to non-profits

Fender is far from the only musician to give his honor winnings to good deeds.

When the band earned the award in 1996 for their release Different Class, frontman Jarvis Cocker declared that the group would contribute their winnings to the charity War Child.

That year, rapper and singer Ms Dynamite shared her prize across a few good causes, including the children's charity and a charity for Sickle Cell.

"And I gave a thousand pounds to my local community centre, to their gymnastics class, because I trained in gymnastics when I was a child and they required better apparatus," the artist shared with a publication.

Previously, Ezra Collective donated their winnings to the youth organization that supported their band, alongside other grassroots music organisations.

And winners that year they contributed their winnings to a MS organization after a close contact was found to have the disease.

"The victory was sufficient," said singer Heather Small. "The money was the cherry on top but we didn't need the extra, because we had the honor. So our success affected the lives of others."

Last week, the Music Venues Trust announced it had protected a couple of local spots in that region, by bringing them into local control.

The Joiners in Southampton and The Croft in the city were acquired under the community ownership scheme, which is supported by Arts Council England and enthusiasts who acquire "ownership units" in the properties.

The writer

Nancy Gill

A digital strategist and tech enthusiast with over a decade of experience in analyzing emerging technologies and their impact on business and society.

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